Marco Morosini’s (Studio Marco Morosini) creativity and art direction and Marco Livi’s 'Bottega di copywriting’ have been entrusted with both the Affresco project communication campaign and its coordinated image.

Beppe Riboli, the great Subversive of Italian Design

Beppe Riboli, here in the guise of Pinocchio specifically for Affresco, is a great subversive designer whose works are always eye-provoking and stimulating for the public.
Riboli is one of the most representative Italian designers of interiors for public and entertainment spaces. Winner of the last five editions of the Trend Awards and author of prize-winning projects, Riboli shows an original approach to architecture based on ephemeral spaces and set design. From 1999 to 2001 Riboli was head of the design department at Fabrica, created by Luciano Benetton and directed by Oliviero Toscani. Riboli currently teaches at the NABA in Milan, on the subject of “the bars of the future”. He defines himself a visionary, living in planes and cars between Moscow, New York, Baku, Sharm el-Sheikh, St. Moritz, Rome, Naples, Messina and Milan. When he’s not travelling he can be found in his 17th-century home/workshop surrounded by objects of art, ancient frescoes, sketches and scale models of projects all over the desks and the walls. He is assisted by other architects and artists, all further pursuing the aesthetic aspects of the Concept.

This is where Affresco was created — the totally new concept of a gelato shop as an art gallery.

Marco Morosini
Marco Morosini

Marco Morosini, craftman and thinker.
 
Marco Morosini was born in Pesaro, Italy on November 29th 1972. He studied at the College for Artistic Industries of Urbino and at the Fachhochschule of Augsburg (Germany). In 1997 he started working for No Frontiere Design in Vienna and then in Fabrica at the research centre of communication promoted by Benetton directed by “Maestro” of image Oliviero Toscani. In times of war, he bore witness by means of his photographs to the refugees in the camps in Macedonia and Albania and created a book of faces, KOSOVARS Camp Hope, published by Leonardo Arte Mondadori. Living as a New Yorker for an entire winter, he was responsible for the graphic layout of Talk Magazine edited by Miramax and then moved back home as artistic director for Oliviero Toscani studio.
He collaborates with  Alberta Ferretti, Pollini, Authier, Iceberg, Imatra, Liv'it, Pitti Immagine - Florence, city of Rimini, Technogym, and Ferrari, Maserati. From 2001 to 2007, he was lecturer in Theory and Techniques of Image Processing at the University of Urbino "Carlo Bo". Vicenza, San Francisco and Los Angeles hosted his personal exhibitions from the "uominiuomini" series. In Paris he was the artistic director of the french newspaper Liberation for the realization of the new book 30 Ans de Liberation. In 2004 Electa Mondadori published Marco Morosini's two new photographic books: Dividirimini, an extremely original portrait gallery which describes the lives of lifeguards through their faces, and No Copyright, 252 royalty free pictures made over years of research and available to anyone who wishes to use them. For Ferrari, he designs and follows the communication campaign for the new cars 612 Scaglietti, F430, F430 Spider, F599 GTB Fiorano, F430 Scuderia. From 2005, he is the architectonic planner of Ferrari and Maserati exhibit stands at the International motorshows and numerous other projects. For the summer, Marco Morosini has created the "Brandina" brand, a new catch-all full of passions, joy and care-freeness, a line of super-coloured bags, sun-glasses and shoes, modelled on the sun loungers of the Adriatic coast. After the artists Milo Manara, Gianluigi Toccafondo, Paolo Echaurren, Renè Gruau, Jovanotti, is Marco Morosini to design the new turistic poster for Rimini city and he plans the brand images. With DOG IS A GOD, he makes every dog's dream come true: six exclusive design dog houses for just as exclusive dogs. In 2009 he has completed the design of Ferrari’s Ateliers in Wiesbaden and in New York, and than he has concentrated on Brandina that, in the meantime, has became one of the most interesting brand for summer. On 21st March 2009 has opened in Cattolica (Italy) the first monobrand shop BB - Bottega Brandina. He has been working on the awesome uominiuomini artwork now. It is 700 m2 and it covers the surface of International Airport Federico Fellini of Rimini. Marco lives in San Giovanni in Marignano with Barbara and his daughter Margherita.

 

Marco Livi

Copywriter and owner of “Bottega di Copywriting” marcolivicopy&co., Marco Livi works with customers and agencies alike.
Some of his many clients include Riviera di Rimini’s Convention Bureau, INFN – The National Institute of Nuclear Physics, Iceberg, the Province of Rimini - Dept. of Tourism, Elica, the Alpine Skiing World Cup 2005 in Bormio, and Baobab - Ospedale San Raffaele in Milan. After obtaining his degree at the University of Bologna in Modern Languages and Literature with a thesis on the language of advertising, Livi worked as a copywriter from 1996 to 2000, first for wlf, and later for BGS D’Arcy (the Publicis Group today) in Milan. Together with Pasquale Barbella and Gavino Sanna, he was entrusted with both Italian and internationally renowned clients such as Swatch, Ikea, Olivetti and Lerdammer. Since 2001, Livi has been a contract professor of advertising technique for the degree course in Advertising Communication (soon to be part of the Communication Sciences course) of the University of Urbino "Carlo Bo". He has been, and continues to be, the creative director of a number of projects with the la Colonia della Comunicazione agency/laboratory.

Livi loves creativity and innovation in every sphere – in addition to communication – and lives and works in Cattolica (Rimini). His other great passion is the sea.

 

 

 

 

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